Education, animation and giving come together in Psyop’s Establishment for the Greater Good (EGG)
Susan Sarandon lends voice to an educational program that aims to save lives.
(Tuesday, December 3rd) NEW YORK — So much more than an “internship.” For the eight students enrolled in this year’s Establishment for the Greater Good (EGG), the 12 weeks they spent creating a 90 second animation for the Against Malaria Foundation (AMF) was more like a mix between a humanitarian aid effort and an artist residency than a typical internship.
“The students are fully responsible for this project,” says EGG founder, Pakorn Bupphavesa. “They get on the phone with the client, they have to hit deadlines — and if it fails, it’s on them.” But the students aren’t alone. They’re mentored by senior staff at Psyop, an Emmy award-winning bi-coastal production company that specializes in high-end animation and visual effects.
Susan Sarandon jumps on board
When Academy Award-winner Susan Sarandon learned about AMF and the EGG program, she agreed to lend her singular voice to the project.
“Her read perfectly captures the innocence and pathos of the spot” said Ave Carrillo, EGG’s co-founder and producer.
The 90-second spot, starts as a sweet tale about a little girl drifting to sleep at night.
Things turn dark, though, when a giant mosquito impales the child, infecting her with malaria and plunging her into her own bloodstream. A twisted series of psychedelic visuals ensues, taking the viewer on a wild ride through the symptoms of malaria.
The nightmare ends abruptly when mosquitoes hit a net draped around the child’s bed. The call to action is simple: three dollars buys a mosquito net, effectively preventing a malaria infection and limiting the spread of the deadly disease.
Music partner Q Department brought the story to life by creating an immersive and captivating soundtrack.
"We thrived on working with a diverse team of developers, artists, coders to bring the game’s world to life through music and sound design," added Q Department’s Jacqueline Bosnjak. "Tonally we set the scene of the human body as a dark underworld setting of a horror movie with Malaria as the lead protagonist."
AMF has distributed over five million long-lasting insecticidal nets (LLINs) to malaria-stricken parts of the world, saving hundreds of thousands of lives — most of them children under the age of five.
"The work EGG has done is simply fantastic," says Rob Mather, Founder and CEO of AMF, "It’s a simple message with a simple request: please help with a net.”
Getting into the game
“EGG is our chance each year to step outside our comfort zone and push the boundaries a bit” says Marco Spier, Director and Founding Partner at Psyop. “This year, we also decided to make a game inspired by the spot. We’ve never done that before.”
In “Nightmare: Malaria,” players make their way through 18 levels of fever-dream visuals, avoiding killer mosquitoes and collecting hard-to-reach teddy bear tokens along the way.
The game, available today, can be found today in the:
iTunes App Store - itunes.apple.com/us/app/nightmare-malaria/id741194411?mt=8
Google Play store for Android - play.google.com/store/apps/details?id=com.psyop.againstmalaria&hl=en
EGG 2013 “Nightmare”
EGG Director, Founder | Pakorn Bupphavesa
EGG Co-Creators | Ave Carrillo, Justin Cone
Executive Producer | Lucia Grillo
Nightmare Director | Marco Spier, Marie Hyon
Writer | Kelly Girth
Student Participants | Viraj Ajmeri, Michael Altman, Minsuk Choi, Hyejin June Hong, Pedro Lavin, Stephanie Lin, Garrett O’Neal, Anne Yang
PSYOP Mentors | Samantha Ballardini, Chris Bach, Zed Bennett, Ben Chan, Eric Chou, Jonah Friedman, Andy Hara, Lauren Indovina, Bo Kim, Kitty Lin, Ryan Moran, Pat Porter, Parzival Rothlein
Music, Sound Design | Q Department
Some months ago, I animated seven of these short animated id’s for DDB Chile. Deadline was tight, but the project was immensely fun, as I had the chance to experiment with different animation styles. The great Moisés Arancibia animated three of the pieces as well.
Executive Producer: Ricardo González
Boards: Raul Burgos
Animation: Felipe Vargas and Moisés Arancibia
The John Lewis Christmas campaign has become a symbol of the start of the British Christmas season, and Hornet and Blinkink are proud to present The Bear & The Hare, Elliot Dear and Yves Geleyn’s heartwarming animated film for John Lewis and Adam & Eve DDB.
There once was an animal who had never seen Christmas. As autumn winds turn to winter snow, the bear begins his annual retreat into hibernation to sleep his way through the best part of the year. The festive spirit is strong though, and his friend the hare is determined to give him a gift he has never received before – Christmas.
I captured a 10 minute quick sketch in SketchBook Pro 6 as a warm-up to developing a new character. The hope is to come up with an original concept to push into a full CG game character design. I’ll post more videos if I find that it’s taking a few iterations.